Wyldlife for Tomorrow Archives

A Brief Yet Impactful Month at WYldlife for Tomorrow

Despite its brevity of just 28 days, February has proven to be an incredibly busy and impactful month for WYldlife for Tomorrow, a program of The WYldlife Fund. After a successful weekend at the Wyoming Governor’s Hospitality & Tourism Convention in Cheyenne at the end of January, we dove into a month filled with fundraising, unique partnerships, events, and exciting plans for upcoming projects and collaborations soon to be revealed.

In early February, WYldlife for Tomorrow received a Wyoming Game and Fish Commissioner’s License, which was then put to auction. This coveted “golden ticket” of Wyoming hunting licenses grants the holder the ability to harvest an elk, deer, or pronghorn in the hunting area of their choice. Hunters and anglers have long been the primary funding source for conservation in Wyoming, and the Commissioner’s License auction continues this storied and invaluable tradition. On February 10th, the license was auctioned off at a winning bid of $35,500. We would like to thank Game and Fish Commissioner Ken Roberts for his license donation and support of our program.

On the tourism front, the Riviera Motor Lodge hosted its inaugural WYld Room sweepstakes in honor of Valentine’s Day. Participants from across the state entered for a chance to win a two-night stay in the cobranded WYld Room, dinner at Saratoga’s Bella’s Bistro, and two tickets to the Frozen Fore winter classic “golf” tournament over Valentine’s weekend. Tickets were sold for $20 each, with proceeds benefiting both WYldlife for Tomorrow and The Saratoga Historical & Cultural Association.

During the snowiest week of the year in Northwest Wyoming, our Program Director and the Wind River Brewing team traveled to Yellowstone to promote WYldlife for Tomorrow, Pronghorn Pilsner, and the power of partnership at the Mammoth Hot Springs Hotel. They made valuable connections with visitors of the Park. A highlight of this weekend was spending time with our friends from Xanterra, the primary concessionaire in Yellowstone. We’re excited by the possibility of further partnering with Xanterra to showcase co-branded items in the many Yellowstone gift shops. If you or any fellow business owners have ideas for a co-branded product that celebrates Yellowstone’s wildlife and habitat while supporting WYldlife for Tomorrow, we’d love to hear from you!

We are seeing significant momentum as we continue to build partnerships and campaigns for the months ahead, and we will be thrilled to share these exciting developments as winter melts away and the warm embrace of spring engulfs all corners of Wyoming. Stay tuned!

Responsible Winter Wildlife Viewing

Tips and Techniques for Responsible Winter Wildlife Viewing

Winter presents a unique challenge for all of us, with its short days and biting cold temperatures posing a seasonal obstacle unlike any other. While we can rely on store-bought adaptations to help us through, our wildlife coinhabitants in Wyoming aren’t so fortunate. Day after day, animals of all shapes and sizes endure the harsh realities of our tough winters. These same challenging months also offer incredible opportunities to witness the resiliency of wildlife— animals that survive, and in some cases thrive, amidst the deep snow, frigid temperatures, and howling winds of winter in Wyoming. If you venture into the field this season, keep these tips and techniques in mind to observe wildlife responsibly and ensure that your experience benefits both you and the animals you encounter.

Give them space

Responsible wildlife viewing is about respecting animals’ space and allowing them to act naturally, as they would if you weren’t there. If an animal alters its behavior in your presence, you’re likely too close. To minimize disturbance, it’s generally advised to maintain a distance of at least 25 yards from prey species and 100 yards from predators. During winter, these distances should be increased even further to account for the added strain of cold and snow. Stressed animals may be forced to flee, expending valuable energy during the most challenging time of year.

Drive slower than usual

Driving responsibly through Wyoming’s wildlife corridors is crucial year-round, but it’s especially important during the winter months. Wildlife-vehicle collisions tend to increase in winter, partly because animals move closer to roadways where the deep snow is more easily navigable. As you hit the road in search of wildlife, consider easing off the gas to both improve your chances of spotting animals and reduce the risk of collisions.

Leave pets at home

Winter adventures are a great way to shake off cabin fever, but when it comes to wildlife viewing, it’s best to leave your pets at home. Wild animals already face enough challenges, and the presence of a dog—who might be perceived as a predator—can cause unnecessary stress and disrupt their natural behavior. For a more peaceful experience for both you and the wildlife, it’s important to approach these outings with respect, giving the animals the space and calm they need.

Resist the urge to feed

Winter can be especially tough on Wyoming’s wildlife, but feeding them, though well-intentioned, often does more harm than good. Feeding wildlife can promote disease transmission and increase conflicts with people, pets, and vehicles by habituating them to the human environment. If you live on a farm or ranch, it’s essential to securely store hay—especially alfalfa—in places where wildlife can’t access it. Some game animals struggle to properly metabolize this type of feed, and consuming it can lead to fatal consequences.

Follow all regulations

Before visiting a designated wildlife viewing area or a state or national park with known wildlife inhabitants, take the time to do your research and familiarize yourself with the specific rules and regulations of the area. These guidelines are set by wildlife professionals and designed to protect both your safety and the well-being of the wildlife. By following these regulations, you help ensure a safe, respectful, and sustainable experience for everyone involved, preserving the natural balance for future generations.

While winter can be long and cold, it doesn’t have to feel dreary. This season, take the opportunity to witness Wyoming’s cherished wildlife in its most resilient form, surviving the harsh conditions in ways only they know how. Wildlife is deeply woven into our culture and heritage here in Wyoming, and experiencing these animals during the toughest time of year offers a truly unique and meaningful connection. As you observe them, remember to appreciate what you have—a heated car, a warm winter coat—and honor the strength and adaptability of the creatures that call this rugged landscape home.

Building on success: WYldlife for Tomorrow’s vision for the new year

As we look back on 2024, it’s clear that WYldlife for Tomorrow, a program of The WYldlife Fund, has made significant strides toward achieving its mission. With a dedicated team, growing visibility, and expanding partnerships, we are excited to leverage this momentum and build on the successes of the past year. As we approach 2025, we are committed to setting ambitious goals that will help us continue to conserve Wyoming’s wildlife and their habitats. The beginning of a new year offers the perfect opportunity to reflect on our priorities, plan for the future, and renew our dedication to the conservation of Wyoming’s invaluable wildlife. Here’s a glimpse into our key goals for the year ahead!

Promote Sustainable Ecotourism

Wyoming’s wildlife brings in thousands of visitors each year — visitors who explore our parks, stay in our hotels, eat in our restaurants, enjoy our recreation services and shop in our communities. The state’s economy depends on tourism, and tourism depends on our wildlife. In 2025, WYldlife for Tomorrow will continue to inspire businesses that rely on Wyoming’s natural beauty to invest in meaningful conservation initiatives. Our goal is to foster partnerships that encourage businesses to give back to the land and wildlife that support their success, ultimately promoting sustainable ecotourism practices that protect Wyoming’s wildlife for generations to come.

Strengthen Community Engagement

As we move into 2025, our team will continue to focus on building relationships with Wyoming businesses, communities, foundations and other conservation organizations to make a difference for wildlife. Together, we can create lasting, positive change for wildlife and help fund priority conservation projects across the state. Our work will focus on increasing awareness while ensuring that local communities and businesses have an avenue to become actively engaged in the process. When we unite as a state, we can amplify our impact and achieve real, tangible benefits for wildlife and habitat conservation.

Expand Representation Across the State

WYldlife for Tomorrow is a statewide initiative and, as such, we aim to ensure that all corners of Wyoming are represented in our efforts. Our wildlife is a shared resource, and everyone across the state has a stake in conservation. In 2025, we plan to broaden our outreach and aim to build more cobranded partnerships with local businesses. These partnerships will strengthen our program’s visibility and demonstrate how businesses, large and small, can benefit from supporting wildlife conservation efforts. If you know of a business in your area that could align with our mission, we invite you to get in touch. Together, we can forge new collaborations that will help cement WYldlife for Tomorrow as a statewide initiative.

Looking Ahead with Gratitude and Purpose

As we reflect on the accomplishments of 2024, there is much to be thankful for at WYldlife for Tomorrow. However, our focus is always forward. With the new year on the horizon, we are excited to dive into the work that will help us reach our 2025 goals. We are deeply grateful for the ongoing support of our partners, donors, and community members, and we look forward to continuing this important journey together. Through collaboration and dedication, we will ensure that Wyoming’s wildlife and habitats remain healthy, thriving, and protected for generations to come.

Let’s make 2025 the year we take our efforts to new heights, together!

The WYld Room: A First-of-its-Kind Partnership with the Riviera Motor Lodge

The idea started just a couple of years ago at the Wyoming Governor’s Hospitality and Tourism Conference in Cheyenne. Kim Hytrek, General Manager of the Riviera Motor Lodge, stumbled upon the booth for WYldlife for Tomorrow – a signature program of The WYldlife Fund – and struck up a conversation with President Chris McBarnes. After learning about the program’s mission to pair business and tourism partners with wildlife conservation efforts, Kim left the conference with one thought: “This is something I really want to do.”

A champion of new and innovative ideas, Kim saw the opportunity to help protect the state she loves while promoting local business. A partnership with WYldlife for Tomorrow felt like a no brainer.

The Birth of an Idea

Upon returning to Saratoga, Kim began brainstorming with Riviera Motor Lodge Owner John Evans about creative ways to support wildlife conservation through WYldlife for Tomorrow. Shortly thereafter, the idea for The WYld Room was born.

John wanted to showcase the seasons, landscape, and wildlife of the Platte Valley, and what better way to do so than with a mural in one of the Riviera Motor Lodge rooms? The idea quickly took shape, and Kim and John reached out to local artist Lori Kostur to bring it to life.

Lori, a Wyoming resident for over thirty years and a Saratoga local for the past decade, was the perfect fit. She was eager to accept the challenge: “Wyoming is all about the wildlife and the landscape. People come for that reason, and if you’re not promoting that or preserving it you’re going to lose it. It’s the most important thing we have going in Wyoming.

Execution of the Plan

The vision for The WYld Room was simple: create a mural that would cover an entire wall, celebrating Wyoming’s wildlife and natural beauty. After three weeks of hard work Lori’s stunning wildlife mural was complete, transforming the room into an immersive experience. Now, it’s all about bringing in the visitors. For Kim, “It’s important to create a transformational experience for the guests. They could walk into this room and stare at the mural all night.”

More than that, however, “It’s important to educate about natural resources. Of course we want to drive reservations and support funding for The WYldlife Fund as well,” says Hytrek.

Through this innovative partnership, guests who reserve The WYld Room at the Riviera Motor Lodge can feel good knowing that a percentage of their room fee will be donated to WYldlife for Tomorrow – a signature program of The WYldlife Fund – and directly support conservation efforts in Wyoming.

Chris McBarnes, President of The WYldlife Fund, is quick to acknowledge the significance of the partnership: “Businesses like the Riviera Motor Lodge stepping forward to support sustainable wildlife conservation is a really big deal.”

About the Riviera Motor Lodge

The Riviera Motor Lodge was purchased by the Evans family in 2022. Born and raised in Saratoga, the Evans siblings are passionate about showcasing everything this beautiful region of Wyoming has to offer. Since acquiring the property, they have been busy remodeling each of their 40 guest rooms with the final renovations scheduled for completion this winter. The WYld Room, which features a comfortable king bed and scenic views of the North Platte River, is one of many highlights of the newly refurbished lodge.

In addition to room upgrades, the Riviera has invested in one of its most popular features – the Riverfront Lawn. “As we’ve grown, we’ve come to learn that the backyard is one of guests’ most favorite parts of staying with us,” notes General Manager Kim Hytrek. Located on the banks of the North Platte River, the lawn is the perfect spot to host a wedding, event, or simply enjoy a sunset by the campfire. As an added bonus, complimentary bicycles and snowshoes are available for all guests to use during their stay.

WYldlife for Tomorrow Continues to Grow with Addition of Program Director Breanna Ball

WYldlife for Tomorrow, a proud signature program of The WYldlife Fund, was started in 2021, and the program’s steady growth has continued since day one. Now, deep into its fourth year of operation, WYldlife for Tomorrow is thrilled to announce the onboarding of its first full-time, paid employee – Program Director Breanna Ball. Following a highly competitive hiring process, Breanna was selected to join the team this October and will begin her meaningful work with the program in early December.

As an avid angler and hunter, Breanna draws inspiration from the outdoors and understands the importance of conserving our wildlife and their habitats. She previously served as the Public Information Officer for the Wyoming Game and Fish Department where she was responsible for leading statewide communication efforts and developing strategic communication plans. Her passion for Wyoming’s wildlife and dedication to responsible stewardship drives her mission to inspire others to appreciate and conserve our state’s natural resources. Whether she’s riding through the mountains or casting a line in the Wyoming Range, Breanna’s love for the outdoors fuels her mission to promote conservation and connect people with the beauty of Wyoming’s landscapes.

In her new role as Program Director for WYldlife for Tomorrow, Breanna will be charged with helping advance statewide fundraising and conservation efforts by fostering relationships with business partners around Wyoming. Her experience in building public support for wildlife conservation initiatives will be invaluable as WYldlife for Tomorrow continues to grow and expand its impact.

As the program enters this exciting new chapter, Breanna’s leadership will play a pivotal role in strengthening its mission to ensure a vibrant, sustainable future for Wyoming’s wildlife. She will work closely with local communities, businesses, and outdoor enthusiasts to create opportunities for engagement and education, empowering the next generation of conservationists.

WYldlife for Tomorrow and The WYldlife Fund would like to publicly thank the Storer and Hughes Charitable Foundation for making this hire possible. Their generous support helps ensure that the program can continue its critical work promoting wildlife conservation across the state.

University of Wyoming Recognizes Taylor Phillips – WYldlife Fund Board Member – with Conservation Award

In a state full of passionate conservationists and wildlife lovers, two were individually honored on the evening of Friday September 13th in Laramie. With the sun shining down on the University of Wyoming’s Berry Biodiversity Conservation Center, supporters gathered inside to celebrate Charles Preston and Taylor Phillips as they each received recognition for their work in supporting biodiversity conservation, appreciation, and understanding in The Cowboy State.

UW’s Biodiversity Institute proudly presented Phillips with the Contributions to Biodiversity Conservation Award in large part due to his work establishing WYldlife for Tomorrow – a signature program of The WYldlife Fund which, in turn, is the nonprofit partner to the Wyoming Game and Fish Department. Taylor started WYldlife for Tomorrow in 2021 with the goal of inspiring all that benefit from Wyoming’s recreation and travel and tourism economy – largely driven by the state’s public lands and abundant wildlife – to get involved in supporting wildlife conservation efforts statewide. To date, WYldlife For Tomorrow has raised more than $400,000 through private donations and business partnerships and collaborations. This money has gone on to support wildlife highway crossings, habitat restoration, and research through management by the WYldlife Fund and in support of Wyoming Game and Fish. As Phillips’ initiative continues to grow, state conservation and biodiversity research projects are sure to grow right along with it.

However, Taylor will be the first to tell you that this award would not be possible without the support of WYldlife For Tomorrow’s many generous donors. It takes a village to achieve ambitious statewide conservation goals, and the organization’s partners are an absolutely critical piece of the puzzle.

“I am incredibly honored and humbled to have been selected for this award. The work of WYldlife For Tomorrow would not have been possible without all of the support that the program and I have received from across the state,” says Phillips. “I feel like we are just getting started with the work of developing an additional funding mechanism to support wildlife.”

The Biodiversity Science and Conservation Awards are meant to “honor Wyoming-ites who have changed the landscape of conservation biology and biodiversity science,” notes Brett Addis – Associate Director of UW’s Biodiversity Institute.

In choosing Phillips from a large pool of other nominees Addis adds that “Taylor stood out because his approach to conservation is so innovative. Blending tourism with conservation is not like anything we’ve seen or awarded before.”

Collaboration and innovation will surely be critical for the future of conservation in The Cowboy State. However, with the dedicated work being led by folks like Phillips – and support from donors and partners alike – the future looks bright for wild Wyoming.

The WYld Showdown Has Launched

The WYldlife Fund, Wyoming Craft Brewers Guild, and University of Wyoming’s Haub School of Environment and Natural Resources Team Up For WYld Showdown

Beer Coaster Game Aims to Raise Money for Wildlife Conservation

With the launch of the WYLD Showdown, consumers in breweries across Wyoming can participate in a bracket-style competition via a QR code found on beer coasters to raise awareness and funds that support wildlife conservation. Consumers will vote on their favorite wild animal by making small donations to participate. The WYLD Showdown is a partnership among The WYldlife Fund’s signature initiative WYldlife for Tomorrow, the Wyoming Craft Brewers Guild, and the Haub School of Environment and Natural Resources at the University of Wyoming. Through this initiative, The WYldlife Fund aims to create new ways to help all people take an active part in conservation funding.

“As a home for all people, The WYldlife Fund is proud to partner with The Craft Brewers Guild and the Haub School to showcase the commitment that Wyoming breweries have to the state’s wildlife resources” says Nate Brown, Operations Manager of The WYldlife Fund. “Great beer, made by great people, in great places across our state!”

Through the support of the Wyoming Craft Brewers Guild, these coasters will be available at breweries across Wyoming, giving those who enjoy the great beer that Wyoming breweries produce the opportunity to support wildlife conservation while enjoying their favorite beverages and supporting local businesses.

“Engaging in this program is a great chance for Wyoming breweries to showcase their commitment to their communities and wildlife conservation,” said Michelle Forster, Executive Director of the Wyoming Craft Brewers Guild. “We’re excited to see Wyomingites show their love for craft beer and wildlife all at once.”

By choosing their champion through these donations, consumers across the state can make a collective impact on wildlife conservation by helping fund on-the-ground projects. The idea for the WYLD Showdown came from Haub School graduate student Tyler Shreve’s thesis project that examines strategies to promote charitable giving in support of Wyoming conservation projects. College of Business economists, Todd Cherry and Alex James, were also instrumental in the project design.

Inna Willis, a former graphic design student at the University of Wyoming, designed the coasters for the WYld Showdown. As stated by Inna Willis, who is now working alongside Haub School graphic design and economics faculty Kayla Clark and Jacob Hochard in support of the initiative, “Anyone can support wildlife conservation, one beer at a time!”.

The WYLD Showdown coasters are now out at breweries across the state. The competition will last for several months. The WYldlife Fund’s signature initiative, WYldlife For Tomorrow is moving the needle for Wyoming’s wildlife conservation. Wyoming’s wildlife has suffered greatly due to several factors including habitat encroachment, invasive species, wildlife vehicle collisions, and most recently, the worst winter in modern history.

South Park Wildlife Habitat Management Area Dedicated with Partners and Local Officials.

In late July, The WYldlife Fund and WYldlife for Tomorrow gathered with partners, elected officials, and Wyoming Game and Fish Department personnel to dedicate the South Park Wildlife Habitat Management Area (WHMA) Wetland Restoration and Enhancement Project south of Jackson, Wyoming.

This project was one of the first to receive funding from WYldlife for Tomorrow, and we are thrilled to see it completed. The goal of this project was to improve wetland connectivity. The WHMA had been cut off from its natural connection to seasonal floods, which trigger important ecosystem restoration processes. To maintain a healthy wetlands ecosystem, this project enhanced the WHMA by converting fields into shallow-water wetlands and reconnecting old channel scars in the cottonwood galleries to the Snake River. These efforts raised the water table and provided more habitat for migrating waterbirds. The project also installed new infrastructure in the wetland ponds, which filter water from the Jackson Wastewater Treatment Plant before the water reaches Flat Creek. Now, discharges from this plant provide cleaner water into the enhanced wetland and help sustain the trout fisheries in Flat Creek and the Snake River. Collectively, this work restores habitat for a wide variety of species, including birds, large ungulates and small mammals, while simultaneously providing an educational and recreation area close to town for all to enjoy!

WYldlife for Tomorrow is proud to have donated $25,000 to this project, which had a total budget of $1 million, and we are even prouder to see it completed. We were honored to join in the project dedication last month, alongside the numerous project partners: Ducks Unlimited, Inc., Environmental Protection Agency, Friends of Jackson Hole, North American Wetland Conservation Act, Teton County Conservation District, The Nature Conservancy, Water For Wildlife Foundation, Town of Jackson, the Wyoming Game and Fish Department, Wyoming Water Development Commission, and Wyoming Wildlife Natural Resources Trust.

Please visit the WHMA to enjoy its wonderful trail system, countless bird species, and stunning views! You’ll find a plaque dedicating the project. Interested in learning more about The WYldlife Fund and WYldlife for Tomorrow? We hope you’ll consider becoming a donor and contributing to future projects like this one! Head to our website (link) to learn more.

Brewing Conservation Success: WYldlife For Tomorrow’s New Partnerships

WYldlife For Tomorrow (WFT) has been making exciting strides lately, with a key partnership playing a vital role in spreading our message, broadening the conservation funding model, and providing a model of success that is expected to expand across the state.

Last summer, WFT collaborated with The WYldlife Fund and the University of Wyoming’s Haub School of Environment and Natural Resources to set up a Student Ambassador Program. This innovative program was born from a productive meeting involving Taylor Phillips, WFT’s founder; Chris McBarnes, The WYldlife Fund’s president; and Dr. Jacob Hochard, the Knobloch Professor of Conservation Economics at the Haub School. Dr. Hochard highlighted the significant importance of WFT’s mission, stating that unlike the conventional top-down approach to wildlife conservation in the United States, WFT adopts a grassroots approach requiring substantial groundwork, logistical coordination, and relationship building.

In this ambassador program, students embarked on this groundwork under the mentorship of Taylor Phillips (Founder-WFT), Nate Brown (Operations Manager-The WYldlife Fund), and Chris McBarnes (President-The WYldlife Fund). Four Wyoming-based students devoted their summer to working within their local communities, establishing key relationships between WFT and businesses in tourism, outdoor recreation, and hospitality.

A significant achievement of this program is WFT’s new alliance with Altitude Chophouse & Brewery, Laramie, WY. Student ambassador Emma Vandenburg, while working at Altitude, cultivated a working relationship with brewer Sean Minichiello and owner Karen Robillard. Consequently, Altitude Chophouse & Brewery launched a new beer in honor of WYldlife for Tomorrow–the WYld Amber Ale. University student Inna Willis, under the guidance of Haub School faculty Kayla Clark, designed the beer label featuring an illustration of a bull bison. For each pint of beer sold, a dollar is donated to the WFT initiative. Currently exclusive to the Altitude Chophouse and Brewery in Laramie, this concept has inspired more co-branded beers and products that will soon be widely available throughout the state.

Tyler Shreve, a graduate student in Dr. Hochard’s research lab, is studying this hopeful expansion. His thesis focuses on various conservation funding methods and engagement with wide-reaching brands. Shreve’s goal is to collaborate with such brands to co-brand products, disseminate the concept across the state, and identify efficient fundraising strategies. Shreve’s focus is on coffee roasters, aiming to enlist roasters across the state to create coffee blends associated with the state. The first to join is Cowboy Coffee from Jackson Hole, who is developing a signature WYld blend, with a portion of the proceeds going to WYldlife for Tomorrow. Tyler will also work closely with the Wyoming Craft Brewer’s Guild on future projects involving craft breweries across Wyoming. These partnerships are invaluable in raising awareness and funds for conservation projects while spotlighting businesses that appreciate wildlife’s impact on their profits.

The collaboration between The Haub School and The WYldlife Fund through the WYldlife For Tomorrow initiative is set to flourish and broaden. We anticipate this model spreading to other craft breweries, coffee roasters, distillers, and more across the state. The potential for growth with this co-branding model is remarkable, and we look forward to the progress made through Shreve’s research and the Haub School partnership.

No matter one’s background in the outdoor industry, we believe that a common love for a good beer or hot cup of coffee unites many. We’re delighted with these new partnerships. As Vandenburg eloquently put it in the Cowboy State Daily.

WYldlife Fund Rebrands Signature Program

WYldlife For Tomorrow inspires businesses that benefit from tourism and recreation to invest in conservation of Wyoming’s wildlife.

The WYldlife Fund announces changes to better reflect the mission and values of its signature program, WYldlife For Tomorrow (WFT). Since WFT’s (formerly Wildlife Tourism for Tomorrow) inception in 2021, we have been absolutely thrilled by the support received from businesses that rely on wildlife tourism in Wyoming. We began this program focusing on the tourism industry, as wildlife is the primary driver of Wyoming tourism. By partnering with us, businesses in the industry have an opportunity to contribute to the conservation of our wildlife populations, ensuring the continued existence and even growth of the tourism industry. The original program of Wildlife Tourism for Tomorrow has seen enormous growth in these first two years, establishing partnerships with over 85 businesses and individuals.

As we have grown, so, too, has our mission and target audience. There is a wide variety of outdoor recreation communities that rely on and impact wild lands and wildlife populations. We want to encourage outdoor recreationists of all kinds–hikers, climbers, bikers, skiers, anglers, hunters, and yes, wildlife-watchers, among so many more–to give back to the state’s wildlife, and we want the name of this signature initiative to better reflect this all-encompassing community. To communicate this more effectively, we have undergone a small rebranding. Wildlife Tourism for Tomorrow is now known as WYldlife for Tomorrow–a name that reflects both the connection with The WYldlife Fund and the inclusion of all user groups.

We want the tourism and recreation industries to be partners investing in wildlife conservation, and we believe our new name and logo reflects this expanded mission. Chris McBarnes, President of The WYldlife Fund, said “The WYldlife Fund is excited about the evolution of our newly rebranded signature program, WYldlife For Tomorrow. We are constantly listening to feedback from our generous supporters, which led us to tweak the brand and messaging of WYldlife For Tomorrow. We believe the new logo and name better represents the heart and soul of this program, which will ultimately help evolve the conservation funding model and drive more dollars on the ground to strengthen Wyoming’s wildlife.”

Taylor Phillips, a board member of The WYldlife Fund and one of the founders of the WFT initiative, said of the changes, “By including the recreation sector as another targeted industry, we have opened up the possibilities for sourcing wildlife conservation funding even more, and we are thrilled with how the new look and feel of the logo and brand message turned out.”

Brian Nesvik, Director of the Wyoming Game and Fish Department, is excited about the expanded mission. “Hunters, anglers, and wildlife-viewing enthusiasts all have a common goal–to help conserve wildlife,” he said in a recent statement. “The WYldlife For Tomorrow program enhances the wildlife conservation funding model by bringing new wildlife users together to help fund additional on-the-ground projects. This is truly a win for all wildlife.”

If you want to learn more about this program and these exciting changes, head to our newly updated website here. We hope you’ll consider joining this movement!

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