Privacy Policy

Browsing our website

You can browse, subject to our website Terms of Service, without telling us who you are and without revealing any personal information. The only information we collect from a typical ordinary web site visit (one that does not involve a form submission) is your IP address, the pages you view and the date and time you view them. We use this information to measure site activity in order to improve the usefulness of our website to our visitors.

Collection of personally identifiable information

When a visitor asks us to provide information or a service, we request information that enables us to respond to the visitor. This information could include contact information (such as name, mailing address, and email address) and, if applicable, financial, payment, or billing information.

The WYldlife Fund may gather email addresses and other personally identifiable data about visitors when such data is voluntarily submitted to For example, our site uses submission forms for visitors to request information or to become a member. Email addresses from the submission form will be used for the purpose of contacting you about an online order or other interaction and you will be automatically added to our email newsletter list. You can opt out of that at any time. Financial information is used to bill visitors in connection with their orders. Credit card information is not stored by The WYldlife Fund and is only stored on a third party processor for recurring gifts.  The WYldlife Fund cannot insure against invasion by security breakers of any manner.

The WYldlife Fund makes every effort to ensure the secure collection and transmission of sensitive user information using industry-accepted data collection and encryption methodologies.

The WYldlife Fund does not sell, trade or otherwise disclose individual user information outside our organization. However, if you become a member of The WYldlife Fund, some information on our membership lists, such as your name and address, may be exchanged with other organizations. The WYldlife Fund members may opt out of such membership list exchanges.

Use of Google Analytics

We have implemented Google Analytics features based on Display Advertising (ex: Remarketing, Google Adwords, Google Analytics Demographics and Interest Reporting, etc.). We and other third-party vendors, including Google, use first-party cookies and third-party cookies together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our site.

Google Analytics does not store any visitor specific data, and we will not use visitor-specific data in any way related to Google Analytics, Google Adwords, and Remarketing. We use aggregated behavioral information to inform and refine our marketing efforts.

At any time, you may choose to opt-out of Google Analytics tracking with the Google Analytics opt-out browser add-on. You can also opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.