The WYld Room: A First-of-its-Kind Partnership with the Riviera Motor Lodge
The idea started just a couple of years ago at the Wyoming Governor’s Hospitality and Tourism Conference in Cheyenne. Kim Hytrek, General Manager of the Riviera Motor Lodge, stumbled upon the booth for WYldlife for Tomorrow – a signature program of The WYldlife Fund – and struck up a conversation with President Chris McBarnes. After learning about the program’s mission to pair business and tourism partners with wildlife conservation efforts, Kim left the conference with one thought: “This is something I really want to do.”
A champion of new and innovative ideas, Kim saw the opportunity to help protect the state she loves while promoting local business. A partnership with WYldlife for Tomorrow felt like a no brainer.
The Birth of an Idea
Upon returning to Saratoga, Kim began brainstorming with Riviera Motor Lodge Owner John Evans about creative ways to support wildlife conservation through WYldlife for Tomorrow. Shortly thereafter, the idea for The WYld Room was born.
John wanted to showcase the seasons, landscape, and wildlife of the Platte Valley, and what better way to do so than with a mural in one of the Riviera Motor Lodge rooms? The idea quickly took shape, and Kim and John reached out to local artist Lori Kostur to bring it to life.
Lori, a Wyoming resident for over thirty years and a Saratoga local for the past decade, was the perfect fit. She was eager to accept the challenge: “Wyoming is all about the wildlife and the landscape. People come for that reason, and if you’re not promoting that or preserving it you’re going to lose it. It’s the most important thing we have going in Wyoming.
Execution of the Plan
The vision for The WYld Room was simple: create a mural that would cover an entire wall, celebrating Wyoming’s wildlife and natural beauty. After three weeks of hard work Lori’s stunning wildlife mural was complete, transforming the room into an immersive experience. Now, it’s all about bringing in the visitors. For Kim, “It’s important to create a transformational experience for the guests. They could walk into this room and stare at the mural all night.”
More than that, however, “It’s important to educate about natural resources. Of course we want to drive reservations and support funding for The WYldlife Fund as well,” says Hytrek.
Through this innovative partnership, guests who reserve The WYld Room at the Riviera Motor Lodge can feel good knowing that a percentage of their room fee will be donated to WYldlife for Tomorrow – a signature program of The WYldlife Fund – and directly support conservation efforts in Wyoming.
Chris McBarnes, President of The WYldlife Fund, is quick to acknowledge the significance of the partnership: “Businesses like the Riviera Motor Lodge stepping forward to support sustainable wildlife conservation is a really big deal.”
About the Riviera Motor Lodge
The Riviera Motor Lodge was purchased by the Evans family in 2022. Born and raised in Saratoga, the Evans siblings are passionate about showcasing everything this beautiful region of Wyoming has to offer. Since acquiring the property, they have been busy remodeling each of their 40 guest rooms with the final renovations scheduled for completion this winter. The WYld Room, which features a comfortable king bed and scenic views of the North Platte River, is one of many highlights of the newly refurbished lodge.
In addition to room upgrades, the Riviera has invested in one of its most popular features – the Riverfront Lawn. “As we’ve grown, we’ve come to learn that the backyard is one of guests’ most favorite parts of staying with us,” notes General Manager Kim Hytrek. Located on the banks of the North Platte River, the lawn is the perfect spot to host a wedding, event, or simply enjoy a sunset by the campfire. As an added bonus, complimentary bicycles and snowshoes are available for all guests to use during their stay.